Aubert Business Consulting

Aubert business counsultants

The Round house ● Addlestone road ● Weybridge ● Surrey ● KT15 2RX ● United Kingdom ● +44 (0) 7976940249


Strategic fit


Sonasid steel plant, Morocco


Studied two major developments options a parallel rolling mill at the heart of the market and a backward vertical integration of the existing mill (a steel melting plant). The finished product market, supply chain and likely evolution of the competitive landscape were evaluated.


Detailed models were developed to assess various scenarios and the strategic impact on the company's development.


Based on our report, the client invested in a new rolling mill which secured its market leader position before integrating other processes to their business.



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