Strategic fit

Project:

Sonasid steel plant, Morocco

Services:

Studied two major developments options a parallel rolling mill at the heart of the market and a backward vertical integration of the existing mill (a steel melting plant). The finished product market, supply chain and likely evolution of the competitive landscape were evaluated.

Output:

Detailed models were developed to assess various scenarios and the strategic impact on the company's development.

Outcome:

Based on our report, the client invested in a new rolling mill which secured its market leader position before integrating other processes to their business.